I sure wish it was a Bridgestone instead!
Found this CL listing and thought someone here might be interested in preserving a little history. As usual, I"ll include link/pic/description.
"Rare, Circa 1972, "Rockford Motorcycle" Store Sign, double faced, interior lighted, about 3' x 5'. (For background info=Google: rockford motors history). Asking $250."
http://newlondon.craigslist.org/mcy/1962340767.htmlp.s. I spoke with the owner and what you see on the sign is dirt & mud that he hadn't had time to clean off before he took the pics. He says the sign is perfect.