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and there was no real effort in Co-op advertising, etc. on a regional basis. I recall here in the west that the dealerships were weak, and eventually merged with larger dealerships, or withered and died.
Quote from: Old BS Guy on September 05, 2019, 12:25:51 PMand there was no real effort in Co-op advertising, etc. on a regional basis. I recall here in the west that the dealerships were weak, and eventually merged with larger dealerships, or withered and died.There was some effort at Co-op advertising. Rockford provided us with ad copy plates (not sure of the terminology, but it was a formed paper relief with ad copy and pictures that the newspaper used somehow in preparation for the press operation). We could put our dealership info along with it. Rockford did reimburse us for some of the ad money we spent, I think maybe half. We were a pretty weak dealership, but were a true standalone dealership in Indy, selling Bridgestones and Hodakas. We had day jobs and this was a secondary job and we had little money to work with. We finally gave it up.